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new model
markets
mute #8, 08.97
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The approach to the VDNKh is crammed
with one of the archipelagos of market stalls which snaggle every major
traffic intersection in every town and city and which are currently the
chief retail mechanism for pretty much everything. They sell everything
from alcohol to food, from Western beauty products to videos and pirate
software. Evangelists of capitalism are quick to point out that it didn't
take long, once the centralised economy collapsed, for individuals to
solve the eternal Soviet distribution problem; they tend to be more reticent
about the fact that while the goods now get through most of the prices
are still beyond the reach of the average citizen. Still, it's early days
yet - or so they say, as if Russia's joining the G8 signifies its seamless
introduction into the global economy. But as I was to discover, the VDNKh
was about to suggest a different interpretation of events.
The Vystavka Dostizheny Narodnogo
Khozyaystva SSSR (the USSR Economic Achievements Exhibition) was set up
in the 50s and 60s to pay tribute to the Soviet economic system. Two kilometres
long and a kilometre wide, it's difficult to miss. As you emerge from
the marble hallways of the Moscow subway and head down the pathway towards
it, note the giant swoosh of pure titanium on your left, an enormous sculpture
of vector and motion which is so effective that it takes a conscious effort
of will to actually see it. Beneath it is the Cosmonautics Museum, a bunker
built to house the stuffed carcases of Belka and Strelka, the first dogs
to make it to space and return alive.
The market on the approach road
seems familiar enough, but as you arrive at the massive Brandenburg gate
affair at the entrance, things begin to change. First bit of weirdness
is the stuffed animal stall - some enterprising family has rescued the
worm-ridden carcases of three bears and a leopard from a relative's derelict
hunting dacha and are charging passers-by to have their photos taken with
the unfortunate creatures (which are strongly reminiscent, in fact, of
the carcases of Belka and Strelka back inside the museum...). This is
followed by a long line of babushkas in overcoats and shawls stretching
up to the entrance, trigger fingers on their shopping trollies, all of
which are loaded with whatever saleable goods they have been able to find.
If this were New York you'd call them bag-ladies, except that while those
American nomads spin from corner to corner mumbling sweet nothings to
the lead-infested city air their Russian counterparts are enterprise queens,
Thatcher's aunties perhaps, desperate to flog every worn-out nylon dress
and chipped piece of bric-a-brac to anyone who comes within range. These
are the women who've been standing in lines in Russia forever - at the
gates of the cities when the Tsar's were raping the country, outside the
empty food shops in Soviet times, and now here at the altar of capitalism.
Because the VDNKh is no longer called the VDNKh, nor is any longer a symbol
of communism. It's now the Vserossiysky Vystavochney Tsentr, the VVTs
- a commercial centre.
Inside, it's full of white temples.
Golden fountains too, their statues so bright that the gilt no longer
seems real. The VDNKh was organised to reflect the 60-odd supposedly authentic
Soviet "peoples" that Stalin had constructed from the raw ethnic
material of his empire. The kitsch pseudo-indigenous architecture and
folk statues are not that far removed from those of DisneyWorld, and like
DisneyWorld people come - and they come to buy. I walk through, listening
to the Western pop bands being played through a PA that once vibrated
to the catechisms of Lenin and dodging couples lugging microwave ovens.
Disaffected teenagers sit smoking on the edges of the dried up fountains
or rollerblade between the advertising hoardings (another recent addition).
The place is rammed; there's an atmosphere of festival. I feel at home.
This is Planet Earth. Every detail is perfect.
The temples are filled with cameras
and computers and the boulevards which link them are lined with smart
kiosks, all white wood and neat windows. Laid out in exact lines it looks
as if the white picket fences of middle America have invaded and are now
standing up and demanding franchise. Each kiosk is a separate little shop;
but unlike their cousins outside the gates they specialise: in men's clothes,
watches, video recorders, whatever. No hodge-podge here. This is organised.
One of the strangest things for a Westerner to discover about Russia is
that it was indeed a Communist country (it's easy to forget that these
days), and that there were therefore no middle classes. There were workers,
their was the Party, but there was no middle management. No one has any
experience of building a business, motivating a team of people, planning
an economic strategy. And it's here, in the VVTs and in the myriad street-markets
all across the country, that Russians - through a combination of imitation
and invention - are learning those skills.
The highlight is the Kosmodrome,
which is where it becomes blatantly obvious that after this collision
of Russia and capitalism nothing is ever going to be the same again. Out
front of this huge building with its pineapple-shaped glass dome two Aeroflot
airliners and a MIG fighter are parked up. To the right is a life-sized
model of an electricity relay station. But all of these are merely the
frills around the real centrepiece: a real live Vostok rocket, of the
kind that propelled Yuri Gagarin into space. There it is, cantilevered
out in the air on its gantry, exact against the Microsoft blue of the
sky and every bit as impressive as the titanium swoosh of the Cosmonautics
Museum (which is visible in the distance behind me, the two rockets containing
the economic experiment in between). And here, on the launch pad, is a
car-showroom. Mercedes, Mitsubishi, Jeep. The cars have appropriated the
rocket for their own, the greatest shop sign in human history.
Enter the Kosmodrome and you blink
as your eyes readjust to the darkness. Originally this hall - 30 metres
wide and at least 150 long - contained an alleyway of satellites and space
craft which led all the way down to a 15 metre high silver relief portrait
of Gagarin himself. The satellites are still there, but not as a majestic
colonnade. Nope, they've all been shifted to the far end, dumped out of
the way in an extraordinary junkyard that includes such dignitaries as
Skylab and Proton 4 and which stands as a monument to the Cold War, resonating
with all the notions of progress and and all the paranoia, all the nightmares
and shattered dreams that were encapsulated by that most peculiar period
in human history. Just as aptly, the satellites were moved by Armenians,
members of Russia's most hated racial minority, who have decided that
the space is better utilised as an enormous television showroom than as
a poem to imperialism. They wheel stacks of Sonys around on great wooden
trollies and yell instructions at each other through the crepuscular light.
Trade is brisk, too - there's a steady stream of customers, every one
of which is totally oblivious to the marvels of space technology stacked
up around them like so many giant Airfix models.
It's not like this anywhere else.
95% of Russia's money is concentrated in Moscow, and most of that small
proportion of it which is available for conspicuous consumption seems
to be chanelled through the VVTs at one point or another. This is a bubble
market, a temporary autonomous zone, an emergency mall kludged together
from the detritus of a derelict Soviet past. Capitalism may have landed
- and that's the feeling you get - but it's hasn't escaped contamination.
By coming here it is itself being reinvented. It's faster, more malignant,
more creative than before. No longer is it so worried about keeping up
appearances. It arrives, draws on the materials it finds, builds a bridgehead.
Then it spawns if it can, leaves if it can't, and remains supremely unbothered
either way. You have to wonder, here in the VVTs, if the Russians have
quite understood that last bit yet. But you also have to wonder, as G7
becomes G8, if the West is going to get rather more than it has bargained
for.
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