1stBase has developed its selected sector databases since 2003. A team of trained researchers conducts web and desk research and telephone research interviews each month with information technology buyers in the selected sectors.

A Targeted Approach
Our skilled researchers are responsible for collecting specific aspects of a company's profile, focusing on the decision-making roles of key individuals and their relationship to the buying process, whether as decision-makers or influencers. The interview focuses on aspects of the decision-making unit as well as the contact profile and general company information. Below is an example of the key areas we would focus on in the interview:

• Contact details: telephone, fax, email, postal
• Role within the buying process
• Functional Responsibility
• Size of Organisation
• Detailed segment within the broad sector

With this approach, a site can be called numerous times throughout the year. By profiling a company from every angle, we deliver the most accurate picture of a potential buyer. And we maintain a continuous interview cycle to keep our demographics, business and technology contacts and information fresh and actionable.

Researcher Quality Program
To ensure the highest quality content, we institute a rigorous researcher QC program consisting of consistent data QC checks, researcher training (techniques and sector knowledge), spot sampling, mystery caller audits and management feedback.

As an integral part of our QC programme, we constantly monitor data gathered from the Altigen Alti-Serv2-IP Switch to monitor outbound research call duration and effort to ensure optimum resource utilisation.

Reliable and inclusive, our demanding methodology makes 1stBase the leading sector data solutions provider for the technology and telecommunications industries.