Part of the IRS Group of Companies, the UK's most experienced IT and telecoms direct marketing specialists, 1stBase has at its disposal 15+ years of marketing experience, incorporating database management, target sector expertise and data selection. The IRS Group works routinely in marketing segmentation, new business generation, market research, corporate profiling and sector-specific analysis. All this expertise and experience is available to 1stBase's clients.

Above all, 1stBase adopts, through hard-earned practice, a pragmatic approach to direct marketing campaigns, combining sound marketing theory with practical delivery.