With a Group background of over 100 client database projects, 1stBase's database credentials are second-to-none. Exposure to leading CRM systems such as Siebel, Oracle, Pivotal, SalesLogix, Microsoft CRM and Goldmine has given 1stBase first-hand experience of good and not-so-good database environments and tools.

Using the latest data-matching and slice-and-dice techniques, 1stBase technicians are adept at creating what we refer to as "tight data", that is, structured, matched and complete data records. Rigorous database standards are key to consistent delivery of high quality for 1stBase's standard sector data solutions. Plus, when it comes to bespoke client projects, our database standards help define clear and high standards for our client's own marketing database environment. In these cases, our technical team works closely in harmony with our clients' teams to deliver the 1st Class quality required of and expected by each client.