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Our Difference

At 1stBase, we know that targeted direct marketing produces positive business results. Companies who align their businesses with focused target sectors have a clear advantage over their competitors. Through constant exposure and investment in sector focus, these winning companies get to truly understand their customers' business, what drives the marketplaces in which they operate and the nuances of change that indicate new supplier opportunities. They are also the first to understand that nurturing customers in a known sector is exponentially easier and more profitable than blanket coverage or thin-covering of multiple sectors.


Working with partners in selected sectors is a sine qua non of today's business model - ref Charles Handy (London Business School), Understanding Organisations. To partner with specialist partners prevents re-invention of the wheel and makes for better, measurable results. If someone is already doing it, why re-invent it?


1stBase, as specialists in Database Marketing and in selected sectors, offers you the level of partnership and knowledge to make the difference in your target marketing.


How does this specialisation present itself?




1)

Experience - through our group company, IRS, we have 15+ years of direct and target marketing experience - 100% business-to-business

 
2)

Sector knowledge - we have invested in expertise in our selected sectors to enable us to create the best knowledge database for direct marketing.

 
3)
Focus - everything we do is concerned with creating a knowledge base in our target sectors.

Our belief is that there is a new opportunity today for tight focus in vertical and horizontal sectors. The dream of mass customisation (Peppers & Rogers) becomes a step closer, combining new technologies with highly-focused and accurate databases.


Our 1stBase team of database and sector experts has grown up with practical experience of database marketing, its failures and its successes. We know about the high expectations of target marketing without the solid foundation of basic building blocks, like an accurate and focused database. We know about the business demands of more new business contacts, more high quality leads and shorter lead times with inadequate tools for the job. The pressure does not get easier.


We hope that our sector-focused 1stBase team will help you to make those targets, to enable you to move towards your goals and those of your business.


Paul Stewart
Managing Director
1stBase Ltd
A member of the IRS Group of Companies