What do we mean by sector? Don't take our word, here's the marketing guru Tom Peters: "a sector is a group of like individuals who constitute a cohesive whole with whom we can maintain a meaningful dialogue". In Business-to-Business marketing, until you can identify the individuals within your target sector companies, you don't stand a chance of creating any dialogue. At 1stBase it is our mission to provide you with the targets you need - right on and up-to-date.

Why have we decided to specialise in the development of sector direct marketing databases? Simple. As a successful direct marketing services group we are familiar with the challenges of sector direct marketing and the historic lack of contact data that has been refined enough to target effectively. We, like many of our clients, have had to work on the available data in order to identify key decision-makers and influencers and to understand the profile of our target organisations. This extra work has cost money and time and, on occasion, has prevented us from acting at all. We recognise that this is an issue for many sector marketers and, as direct marketing practitioners, we decided to do something about it. We created 1stBase.

The essence of strategy is that you focus on what you're trying to accomplish. You can't be all things to all people.

Michael Porter, Harvard Business School.